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SMS Policy

Last Updated: 11/20/25

1. Overview

By opting in to receive SMS/text messages from [Your Business Name], you agree to the terms of this SMS/Text Messaging Policy, as well as our Privacy Policy and Terms of Service. This policy outlines how we collect, use, store, and manage your mobile phone information in compliance with:

  • TCPA (Telephone Consumer Protection Act)

  • CTIA Messaging Principles & Best Practices

  • CAN-SPAM (for commercial messages)

  • California Consumer Privacy Act (CCPA/CPRA)

2. Opt-In Consent

You will only receive SMS/text messages from us if you affirmatively opt in, including by:

  • Entering your phone number into an online form and checking a consent box

  • Signing up in person and providing written consent

  • Texting a keyword to a designated number

  • Signing up through our website, booking system, or event registration software

Your consent must be clear and unambiguous.
We never require consent as a condition of buying goods or services.

Sample disclosure (required):
“By subscribing, you agree to receive recurring automated marketing and informational text messages from [Grotto] at the phone number you provided. Message & data rates may apply. Reply STOP to cancel, HELP for help.”

3. Message Types

We may send the following types of messages:

A. Transactional / Informational (non-marketing)

  • Appointment confirmations

  • Schedule updates

  • Billing or account notices

  • Operational updates

  • Community or membership notifications

B. Marketing / Promotional (requires express written consent)

  • Event announcements

  • Promotions, offers, or specials

  • New service/product launches

  • Fundraising or investment-related messages

Marketing messages are only sent with express written consent, as required under TCPA.

4. Frequency

Message frequency varies but is typically:

  • 1–4 messages per month for general informational/marketing updates

  • Additional messages for time-sensitive confirmations or operational alerts

You will never receive high-frequency or spam-style messaging.

5. Opt-Out Instructions

You may opt out at any time:

  • Reply STOP to any message

  • Reply UNSUBSCRIBE, END, or CANCEL

  • Email us at [insert email]

  • Contact us via our website

Once you opt out, you will no longer receive messages unless you opt in again.

A confirmation of your opt-out will be sent.

6. Privacy & Data Rights (California-Compliant)

For California residents, you have rights under CCPA/CPRA, including:

  • The right to know what personal information we collect

  • The right to delete your information (with legal exceptions)

  • The right to opt out of sale or sharing of personal data (we do not sell or share SMS-related data for advertising)

  • The right to correct inaccurate information

We only use your phone number to send the messages you opted into.
We never sell, rent, or trade your phone number.

To exercise your California rights, contact us at:
[Your contact info / CCPA email]

7. Data Security

We use industry-standard security practices to protect your mobile number and message data, including:

  • Encrypted storage

  • Restricted access

  • Vendor compliance with TCPA & CTIA standards

8. Third-Party Messaging Vendors

We may use third-party platforms (e.g., Twilio, SimpleTexting, Klaviyo) to send SMS messages.
These vendors are required to:

  • Maintain TCPA/CTIA compliance

  • Protect your data under contract

  • Not use your data for their own purposes

9. Your Responsibilities

By opting in, you confirm:

  • You are the current subscriber or customary user of the phone number

  • You are at least 18 years old (or have parental consent)

  • You understand message/data rates may apply

10. Changes to This Policy

We may update this policy as laws or practices change.
Any updates will be posted with a revised “Last Updated” date.

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